Resume of

P A M E L A   J.   S C H A M S

  Email here |   Website: http://www.capturedesign.net
_______________________________________________________________________________________________________

Professional Experience:

Ex’pression College for Digital Arts – 1/06 – Present,  Emeryville, CA      
Web Producer / SEO Specialist

• Managed new website design and maintain large database-driven website, and 2 company intranets. (HTML, XML, CSS, CMS, database)
• Web analytics, lead tracking, reporting / analyzing web / email patterns and search engine optimization, using Google Analytics
• Manage external internet marketing vendors CUnet & QuinStreet (PPC, PPL, Google Adwords) to increase online leads.
• Manage email campaigns, tracking, analysis / newsletters.
• Design and print management of various marketing collateral.
• Open House coordinator.
  

Capture Design:  Ongoing since 9/93 – Present,  San Francisco, CA      
Principal / Web Design & Consulting

• Provide design, re-design, maintenance, development, search engine optimization, ecommerce, marketing and consultation, content development.
• Create print graphic design materials including annual reports, logos & corporate identity, product branding, corporate presentations, brochures, marketing collateral, technical illustrations and tradeshow booth design.

Sigaba:  6/05 – 11/05,   San Mateo, CA
Marketing Coordinator - (company downsized)

• Web optimization project manager, keyword testing</li>
• Organized logistics for tradeshows, attended show, set up booth and spoke to attendees for leads
• Qualified leads, Salesforce - Gathered information from incoming leads and delivered to sales contacts
• Reports - Web Metrics/Analytics with NetTracker and Salesforce (collected data, analyzed patterns) for better web performance
• Oversaw collateral printing and tradeshow signage
• General maintenance: website and marketing collateral as needed
• Intranets (regular and partners) - current content/collateral updates

12/04 - 6/05 Capture Design, full time website design and development.

Cornerstone Peripherals:  5/04 – 12/04,   Fremont, CA      
Web / Ecommerce Manager - (company dissolved)

• Designed and maintained 3 large corporate websites with emphasis on ecommerce and online marketing.
• Managed online product merchandising (over 600 products), online campaigns, site optimization, email blasts and promotionals resulting in increased traffic and sales.
• Web metrics/analysis with Hitbox Pro.
• Redesigned corporate identity. Designed and managed print sales and direct mail pieces.
• Developed promotional copywriting.
• Maintained products database.
• Managed several temporary employees.

10/01 - 5/04 Capture Design, full time website design and development.

Scalant Systems, Inc. 12/00 – 10/01, Santa Clara, CA
Webmaster & Sr. Design Specialist - (company dissolved)

• Doubled traffic by redesigning 2 corporate websites. Revamped look, feel, navigation and content.
• Designed new corporate identity package, including new company name/logo and supporting materials.
• Managed printing and product photo shoots.
• Managed and designed all sales and marketing print collateral. Organized materials for tradeshows.
  

ecFood.com:  3/00 - 12/00, Santa Clara, CA
Web Design Manager - (company downsized)

• Redesigned and maintained large B2B auction Website, including look, feel, graphics, navigation, content and back-end user interface for auction section.
• Managed content developers, freelance and in-house designers.
• Designed 3 online auction tutorials in Flash, resulting in easier client interface and 50% fewer support calls.
  

WWWomen, Inc.:  9/98 - 3/00, San Francisco, CA
Producer

• Tripled membership and doubled Website traffic for this online women’s organization.
• Designed graphics and banner creative pieces for associated Websites and print advertising needs. Managed printing.
• Managed Web research team. Maintained database for search directories.
• Wrote, edited and published 2 monthly newsletters.

Technical Experience:

• Ecommerce, in-depth Web optimization (worked with Google & More Visibility). Web metrics analysis
• Expert in both PC and Mac platforms. Graphic and traditional applications, including HTML, CSS, Flash, ecommerce, .jsp, .asp, database, XML
• Expert in Photoshop, DreamWeaver, Flash, Fireworks, ImageReady, InDesign, Freehand, Illustrator, NetTracker Pro, HitBox Pro, SalesForce, CMS, QuarkXpress, Microsoft Suite, Google Analytics, PowerPoint        

Education:              

• Arapahoe College, Denver, Colorado
  AA of Applied Science, Graphic Design
• Macromedia, Flash and Website studies, UCSF, CEA, San Francisco, Santa Clara, CA
• Ongoing Website studies with an emphasis on ecommerce Websites, Internet Marketing, Web Metrics and Analysis
  Foothill College, Los Altos, CA
  

Highlights and Special Qualities:       

Strong in idea communication & presentation, detail-oriented, organized, multi-tasking, team player, athletic and health conscious, and good insight into foreign culture as a result of extended travel overseas. Captain 4.0 USTA Women's Tennis Team, Golden Gate Park, San Francisco, CA.

Back to About section | To Print, right click mouse (print) or choose File (print)